Overview
Zvezdan Zdravic is a Serbian-born entrepreneur, musician, and digital media influencer. He founded and runs 7clouds, the largest lyric video channel on YouTube, which has amassed over 31 million subscribers and 27 billion video views. He also operates the 7clouds Record Label, focused on breaking new talent in the music industry.
Zdravic has built a reputation as one of the top music curators in the digital space, known for blending EDM and pop in ways that resonate with millions of listeners. The channel's name draws from a Serbian expression, "To be on the 7th cloud," which describes a feeling of pure happiness (similar to the English phrase "on cloud nine").
His work has been featured in Variety, Rolling Stone UK, The NYC Journal, Disruptors Magazine, and Yahoo.
Early Life and Education
Zdravic grew up in Serbia and fell in love with music early. He started playing accordion at age 10 and completed elementary music school, picking up piano along the way.
Everything shifted when he stumbled upon Armin van Buuren's A State of Trance podcasts and discovered electronic dance music. He started covering EDM tracks on his accordion for family and friends, experimenting with sounds far removed from his classical training.
He went on to study at the Faculty of Philology, University of Belgrade, graduating with a Bachelor's degree in English Language and Literature in 2018.
Career
Zdravic launched his first YouTube channel in 2011, uploading original music and remixes. Two years later, he started 7clouds as a way to share the music he loved with a wider audience.
The channel evolved over time. It began with EDM and gaming mixes, shifted into lo-fi hip-hop and electro-swing, and eventually found its signature sound at the intersection of future bass and pop. Today, 7clouds is known for lyric videos featuring melodic tracks with standout vocals.
Once the channel had established itself as a major player in music curation, Zdravic took the next step and launched the 7clouds Record Label. The label hunts for underground talent and uses the brand's massive platform to give unknown artists real exposure on streaming services.
The brand has since expanded into sub-genres with dedicated channels for rock, rap, dance, chill, country, and Latin music, giving listeners more ways to discover new sounds.
Behind the scenes, the operation has scaled up considerably. A team of more than 20 curators now sifts through submissions every day, looking for tracks that fit the 7clouds aesthetic. The philosophy hasn't changed: a song's quality matters far more than the artist's follower count. Big names get passed over if the track isn't right, while unknowns with genuine talent can land deals on the spot.
Awards and Recognition
7clouds has grown into one of YouTube's most subscribed music channels, with over 31 million subscribers and more than 27 billion lifetime views. It holds the distinction of being the world's largest lyric video channel.
Zdravic's story has been covered by Variety, Rolling Stone UK, The NYC Journal, Disruptors Magazine, and Yahoo, among others.
Personal Life
Zdravic is based in Dubai but travels frequently, splitting time between Belgrade, Los Angeles, and New York for work and networking. He describes himself as a digital nomad and has spoken openly about his interests in self-improvement, deep house, and spirituality.
He has hinted at plans to expand 7clouds into events, mixers, and experiences after the great success of the recent 7clouds events!
